An advertiser should have data on file to substantiate any claims it makes in its advertisements.

Question

Quizplus · Accepted Answer

According to the Federal Trade Commission guidelines, advertisers are required to have substantiation for any objective claims they make in their advertisements. This means that they must have evidence to support the claims they make, such as scientific studies or customer testimonials. Failure to substantiate claims can result in legal action by the FTC or other regulatory bodies.

An Advertiser Should Have Data on File to Substantiate Any