Which of the following is the idea that messages should be directed at particular groups of prospective buyers?
A)positioning
B)targeting
C)branding
D)integrated marketing
E)social responsibility

Question

Quizplus · Accepted Answer

Targeting is the concept of directing marketing messages towards specific groups of potential customers based on their demographics, psychographics, and behavior. It helps to improve the effectiveness of marketing efforts by reaching the right audience with the right message. Positioning is the process of creating a distinct image and identity in the minds of target customers, while branding refers to the overall image and reputation of a company or product. Integrated marketing combines various marketing channels and tactics to deliver a consistent and effective message to customers. Social responsibility refers to a company's willingness to act in the best interests of society and the environment.

Which of the Following Is the Idea That Messages Should