The effectiveness of an advertisement is based on ________.
A) the number of new customers the advertisement attracts
B) the profit the advertiser makes as a result of the advertisement
C) whether the stated objectives for the advertisement are met
D) the number of potential customers who are exposed to the advertisement
E) the number of awards the advertisement receives
Correct Answer:
Verified
Q9: Which of the following is TRUE of
Q10: Buzz is also known as _.
A)word-of-mouth
B)direct-response
C)public relations
D)publicity
E)branded
Q11: Which of the following is the central
Q12: Which of the following is NOT part
Q13: Which of the following distinguishes advertising from
Q15: The _ behind a marketing communication message
Q16: Which of the following is considered a
Q17: Paid persuasive communication that uses mass and
Q18: Which of the following is one of
Q19: In traditional advertising,the message is conveyed through
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