Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant had a situation in which a woman found a fingertip in her bowl of chili.Of course,customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down.Fortunately for Wendy's,it was discovered weeks later that the accuser had a history of filing lawsuits against businesses,and the owner of the lost digit was a co-worker of the woman's husband.The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-After the culprit was discovered,which public relations program was most relevant to Wendy's?
A)public affairs
B)cause marketing
C)reputation management
D)internal marketing
E)financial relations

Question

Quizplus · Accepted Answer

Reputation management is the most relevant to Wendy's in this situation as it involves managing a company's reputation and image in the public eye, especially in times of crisis or negative publicity. Wendy's needed to rebuild its reputation and regain the trust of its customers after the false accusation.

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