Creating a high level of excitement about the product among distribution channel members responsible for the product's sale is one of the most important functions of a trade promotion.

Question

Quizplus · Accepted Answer

Trade promotions are designed to motivate and incentivize distribution channel members, such as retailers and wholesalers, to actively promote and sell a particular product. By creating excitement and interest among these channel members, trade promotions can help drive sales and increase brand awareness, ultimately leading to increased revenue and market share for the product.

Creating a High Level of Excitement About the Product Among