________ involves manufacturers developing marketing communication programs with their main retail accounts,instead of for them.
A)Event marketing
B)Sponsorship
C)Cross promotion
D)Comarketing
E)Licensing

Question

Quizplus · Accepted Answer

Comarketing involves the collaboration of manufacturers and their main retail accounts to develop marketing communication programs together. This strategy allows both parties to benefit from each other's strengths and resources, and can result in a more effective and coordinated marketing effort. Event marketing, sponsorship, cross promotion, and licensing may also involve collaboration between manufacturers and retailers, but they do not specifically refer to the development of marketing communication programs.

________ Involves Manufacturers Developing Marketing Communication Programs with Their Main