Consumer promotions are most important in which type of strategy?
A)push
B)pull
C)channel
D)wholesale
E)intermediate

Question

Quizplus · Accepted Answer

Consumer promotions are most important in pull strategies, where the emphasis is on creating demand and attracting customers to the product. These promotions aim to entice customers to make a purchase by offering discounts, coupons, loyalty points, or other incentives. Pull strategies are often used in mature markets or for well-established products, where the goal is to differentiate the product and persuade customers to choose it over other offerings.

Consumer Promotions Are Most Important in Which Type of Strategy