________ is what happens when a product takes on meaning and is differentiated from other products in the category by virtue of its brand identity and image.
A)Resonance
B)Comprehension
C)Conditioned learning
D)Transformation
E)Affect

Question

Quizplus · Accepted Answer

Transformation is the process in which a product takes on meaning and becomes differentiated from other products through its unique brand identity and image. This process involves creating an emotional connection with consumers that goes beyond functional attributes and leads to a long-term relationship and loyalty to the brand. Resonance, comprehension, conditioned learning, and affect are all important concepts in marketing, but they do not fully capture the idea of product differentiation through brand identity.

________ Is What Happens When a Product Takes on Meaning