Using an undifferentiated strategy,marketers treat the market as homogeneous,purposely ignoring differences in the market and using one marketing strategy that will appeal to as many people as possible.

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Undifferentiated strategy, also known as mass marketing, assumes that all customers have similar needs and wants, and a single marketing strategy can effectively target all of them. This approach is useful when the product or service is widely used and has mass appeal or when the cost of segmenting and targeting the market outweighs the benefits.

Using an Undifferentiated Strategy,marketers Treat the Market as Homogeneous,purposely Ignoring