________ refers to the quantity of a purchase.
A)Adoption rate
B)Brand relationship
C)Diffusion
D)Trend rate
E)Usage rate

Question

Quizplus · Accepted Answer

Usage rate refers to the quantity of a purchase, or how often a product is purchased and used within a specific period of time. Adoption rate refers to the proportion of the target market who has adopted a new product at a particular time. Brand relationship refers to the emotional connection between a consumer and a brand. Diffusion refers to the spread of a new product or idea among a group of people. Trend rate refers to the rate at which a particular trend or style is adopted by consumers.

________ Refers to the Quantity of a Purchase