Which of the following refers to an organization evaluating and choosing the best market segments with which to communicate?
A)targeting
B)seeking
C)zoning
D)segmenting
E)profiling

Question

Quizplus · Accepted Answer

Targeting refers to the process of evaluating different market segments and selecting which ones to focus on with marketing communication efforts. This involves analyzing various factors such as demographics, behavior, and psychographics to determine the most profitable and responsive target audience.

Which of the Following Refers to an Organization Evaluating and Choosing