Max is trying to get into a fraternity in college.Because he wants to be accepted by this group,he notices the brands of clothes the fraternity members all seem to wear and the types of beer they drink at parties,and he does the same.Actually,he doesn't even like beer,but that seems to be what is expected of people in this fraternity.For Max,the fraternity represents which of the following?
A)culture
B)social class
C)reference group
D)family
E)brand community

Question

Quizplus · Accepted Answer

Max is trying to conform to the behaviors and preferences of a particular social group (the fraternity) in hopes of being accepted by them. This social group is his reference group, meaning it is the group that influences his attitudes and behaviors.

Max Is Trying to Get into a Fraternity in College