________ is the consumer decision-making stage in which brand communication helps sort out products on the basis of tangible and intangible features.
A)Need recognition
B)Information search
C)Evaluation of alternatives
D)Risk perception
E)Adoption rate

Question

Quizplus · Accepted Answer

Evaluation of alternatives is the stage where consumers assess different brands and consider their tangible and intangible features. Brand communication plays a crucial role in helping consumers differentiate between products based on these features. It includes advertising, packaging, endorsements, and other forms of communication that promote the unique selling propositions of a brand.

________ Is the Consumer Decision-Making Stage in Which Brand Communication