In marketing communication,using an idea that someone else has originated is known as ________ advertising.
A)duplicate
B)left-brain
C)copycat
D)right-brain
E)divergent

Question

Quizplus · Accepted Answer

Copycat advertising refers to using an idea that has already been created by someone else. This can sometimes lead to legal issues if the idea is protected by copyright or trademark laws. It is generally not recommended to engage in copycat advertising as it can harm a brand's reputation and lead to negative consumer perceptions.

In Marketing Communication,using an Idea That Someone Else Has Originated