One advantage of foreign licensing is that the licensor spends little or no money to produce and market their product.

Question

Quizplus · Accepted Answer

Foreign licensing allows the licensor to allow another company (the licensee) to produce and market their product in exchange for royalties or other compensation. This means that the licensor does not have to spend money on production or marketing in foreign markets, as the licensee takes on those responsibilities.

One Advantage of Foreign Licensing Is That the Licensor Spends