Businesses using a ________ strategy try to be efficient and offer a standard, no-frills product.
A) high return
B) low-cost
C) high-cost
D) low return
E) high profit

Question

Quizplus · Accepted Answer

Businesses using a low-cost strategy aim to keep their costs low in order to offer a no-frills product at a lower price point than their competitors. This allows them to attract price-sensitive customers and can lead to a larger market share.

Businesses Using a ________ Strategy Try to Be Efficient and Offer