A gap analysis identifies any differences between the demand by customers and the supply provided by firms currently in the market.

Question

Quizplus · Accepted Answer

A gap analysis is a process that compares the desired customer expectations and needs (demand) with the availability and quality of products or services provided by firms (supply) in the market. The gaps identified can be used to develop strategies to improve the quality of goods or services and to remain competitive in the market.

A Gap Analysis Identifies Any Differences Between the Demand by Customers