Initech is a computer manufacturing company.Janice, a senior manager at Initech, is given the task of developing the company's after-sales services.Janice researches information about companies that have been pioneers in this domain.She learns that Massive Dynamic, a car manufacturing company, has the best after-sales service in the country.She gets in touch with senior managers in Massive Dynamic and learns about their in-house operational processes that enable them to be leaders in the industry.She introduces new policies in her company with the knowledge gained from Massive Dynamic to improve their after-sales service.This scenario exemplifies ________.
A)convergence
B)benchmarking
C)elasticity of demand
D)bootstrap marketing

Question

Quizplus · Accepted Answer

The scenario exemplifies benchmarking, as Janice researched and learned from a company that is a pioneer in the same domain and introduced new policies based on that knowledge to improve her own company's after-sales service.

Initech Is a Computer Manufacturing Company