Fragmented markets have
A)few potential competitors.
B)many potential customers.
C)no clear dominant competitors.
D)clear dominant competitors.

Question

Quizplus · Accepted Answer

Fragmented markets have no clear dominant competitors, meaning that the market is divided among many smaller players without one dominant company controlling a majority of the market share. While there may still be many potential customers and potential competitors, the lack of a clear dominant player is the defining characteristic of a fragmented market.

Fragmented Markets Have