Once a business is broadly defined, the next step is to
A)visit all competitors.
B)define the fragment markets.
C)define a narrow group of customers.
D)define a larger group of customers.

Question

Quizplus · Accepted Answer

After broadly defining the business, the next step should be to define a narrow group of customers, also known as a target market. This will help the business focus their marketing efforts and better understand the specific needs and wants of their customers. Visiting competitors and defining fragment markets may come later in the process, but defining the target market should come next. Defining a larger group of customers is not specific enough and may not allow for effective targeting.

Once a Business Is Broadly Defined, the Next Step Is