James is opening up a gourmet hamburger shop.To define his customer base, the first step is to draw a geographical radius around the proposed location.

Question

Quizplus · Accepted Answer

Drawing a geographical radius is a common first step in identifying the target market and customer base for a business. It helps to determine who lives or works in the area and their demographic and psychographic characteristics to better understand their needs and preferences.

James Is Opening Up a Gourmet Hamburger Shop