In an external analysis, the first step is to determine where the business is expected to compete.

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In an external analysis, the first step is typically to identify the industry or market in which the business operates or is expected to compete. This involves understanding the characteristics of the industry, such as its size, growth rate, competitive structure, and key players. Only after this step can a more detailed analysis of the external environment be conducted, including the identification of opportunities and threats.

In an External Analysis, the First Step Is to Determine