Keith is setting up a new bar in his locality.He knows that there are only a handful of bars in the area where he wishes to conduct business.He locates his bar at one of the four corners at a busy intersection.The other three corners are occupied by a clothing outlet, a restaurant, and a library, respectively.Keith knows that his bar's location gives him a competitive advantage.In the context of the components of resource-based analysis, Keith is able to achieve competitive advantage because his product or service is ________.
A)rare
B)nonsubstitutable
C)durable
D)valuable

Question

Quizplus · Accepted Answer

Keith's bar's location is rare because it is one of only a handful of bars in the area. This gives him a competitive advantage because customers are more likely to choose his bar over others that are located further away.

Keith Is Setting Up a New Bar in His Locality