The time lag between the introduction of the competitive advantage and the point where competitors can match an entrepreneur's advantage is the window where the new business can earn unique returns.

Question

Quizplus · Accepted Answer

This statement is true. The time lag allows the new business to establish itself in the market, build brand recognition and customer loyalty, and generate profits before competitors can catch up and replicate their advantage.

The Time Lag Between the Introduction of the Competitive Advantage