Developing the perception of legitimacy for both customers and suppliers is very easy, and it does not affect the long-term survival of a business.

Question

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Developing the perception of legitimacy requires significant effort and investment in building trust and credibility with both customers and suppliers. It is a crucial factor in the long-term survival of a business as it helps to establish a strong reputation and loyal customer base. Without a perception of legitimacy, customers and suppliers may be hesitant to do business with the company, which can ultimately lead to a decline in revenue and profitability.

Developing the Perception of Legitimacy for Both Customers and Suppliers