When a respondent is choosing an answer from an attitude scale anchored by bi-polar adjectives, what type of scale is being used?
A) forced choice
B) Likert
C) semantic differential
D) non-forced-choice

Question

Quizplus · Accepted Answer

A semantic differential scale uses bi-polar adjectives to measure attitudes, with the respondent indicating their position on a continuum between the two adjectives. For example, a respondent may indicate where they fall on a continuum between the adjectives "happy" and "unhappy."

When a Respondent Is Choosing an Answer from an Attitude