A ranking is different than a rating scale in that respondents simply order alternatives on some characteristic.

Name: A ranking is different than a rating scale in that respondents simply order alternatives on some characteristic.
Brand: Quizplus
Rating: 4.8 (28 reviews)

Question

Quizplus · Accepted Answer

In ranking, respondents are asked to order alternatives based on some characteristic or preference, whereas in a rating scale, respondents use a numerical or descriptive scale to rate alternatives based on specific dimensions or criteria.

A Ranking Is Different Than a Rating Scale in That