Luis' company is about to launch a new product line of environmentally friendly cleaning products.It is hoping that this product line will offset the risks associated with the acquisition of a small,but debt-laden company in the last quarter.The new product line is an example of:
A)Token response
B)Green marketing
C)Greenwashing
D)Sustainability
E)Eco-insurance

Question

Quizplus · Accepted Answer

The new product line is an example of green marketing, as it is focused on promoting the environmentally friendly aspects of the product to appeal to consumers who prioritize sustainability. This is different from token responses or greenwashing, which involve superficial or false claims of environmental responsibility without actually following through with meaningful actions. Sustainability and eco-insurance are related concepts, but they do not apply as directly to the launch of this new product line.

Luis' Company Is About to Launch a New Product Line