A furniture store has just discovered that the lumber used to make its furniture was extracted from an ancient forest.Later that week they received a letter from an environmental group stating that all furniture stores using lumber from ancient forests are receiving this letter as a warning to find alternate sources for their lumber or the store will be picketed.This furniture store is in what stage of the issue life cycle?
A)Awareness
B)Peak
C)Prominent
D)Growth
E)Increasing

Question

Quizplus · Accepted Answer

The furniture store is already facing a warning from an environmental group and the issue of using lumber from ancient forests is already prominent in the public eye. Therefore, the store is in the prominent stage of the issue life cycle.

A Furniture Store Has Just Discovered That the Lumber Used