Considering White's scenarios of the future of CSR,if firms follow the fad-and-fade scenario,there will be a multiplicity of new,complex standards and guidelines which will be problematic for the corporation.

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In the fad-and-fade scenario, CSR is seen as a passing trend. Therefore, firms would not invest in developing new, complex standards and guidelines, as their commitment to CSR would be superficial and short-lived.

Considering White's Scenarios of the Future of CSR,if Firms Follow