When a firm varies the price of a product by the season,month,day,or even hour,without changing product features,it is using ________ pricing.
A) product form
B) market-penetration
C) market-skimming
D) time-based
E) value-added

Question

Quizplus · Accepted Answer

Time-based pricing refers to varying the price of a product based on time, such as season, month, day or even hour, without changing the product features. This strategy is often used to capitalize on changes in demand or supply throughout the day, week, month, or season. Examples include happy hour pricing for drinks or surge pricing for ride-sharing services during peak hours.

When a Firm Varies the Price of a Product by the Season,month,day,or