Setting a price for products that must be used along with a main product is known as ________ pricing.
A) by-product
B) market-penetration
C) product line
D) product bundle
E) captive-product

Question

Quizplus · Accepted Answer

Captive-product pricing is used when a product is only useful when used with a main product, and a price is set for both products together. This strategy is also known as "two-part pricing" or "complementary pricing."

Setting a Price for Products That Must Be Used Along