In the new product development process,the purpose of idea generation is to create a large number of ideas,and the purpose of the stages following it is to reduce that number.

Question

Quizplus · Accepted Answer

Idea generation is the stage where a large number of ideas are generated, and the subsequent stages in the new product development process, such as idea screening, concept development and testing, and business analysis, are meant to reduce that number of ideas and identify the most feasible and profitable ones for further development.

In the New Product Development Process,the Purpose of Idea Generation