When a product hits the ________ stage,profits level off or decline because of increased marketing outlays to defend the product against competition.
A) production
B) decline
C) maturity
D) test marketing
E) conception

Question

Quizplus · Accepted Answer

The maturity stage is typically characterized by the leveling off of profits or even a decline due to increased marketing outlays to defend the product against competition. At this stage, the product has already been widely accepted by the market and competition becomes more fierce, requiring increased marketing efforts to maintain market share.

When a Product Hits the ________ Stage,profits Level Off or Decline