In a sequential new product development process,once a product or service passes the business test,it moves into ________.
A) concept development
B) product development
C) test marketing
D) strategy development
E) commercialization

Question

Quizplus · Accepted Answer

Once a product or service passes the business test, it moves into the product development stage, where the actual product is created and developed.

In a Sequential New Product Development Process,once a Product or Service