A ________ is the way consumers perceive an actual or potential product.
A) product audit
B) product feature
C) product image
D) product framework
E) product concept

Question

Quizplus · Accepted Answer

A product image refers to the way that consumers perceive a product. This perception can be influenced by factors such as branding, packaging, advertising, and the product itself. Understanding consumer perceptions of a product is important for developing effective marketing strategies. Choice A (product audit) refers to a review of a product's performance and effectiveness, Choice B (product feature) refers to a specific aspect or characteristic of a product, Choice D (product framework) does not relate directly to consumer perception of a product, and Choice E (product concept) refers to an idea for a product, rather than how consumers actually perceive it.

A ________ Is the Way Consumers Perceive an Actual or Potential