Internal sources of new product ideas for a company include its ________.
A) customers
B) distributors
C) suppliers
D) employees
E) competitors

Question

Quizplus · Accepted Answer

Employees are a valuable source of new product ideas for a company as they have firsthand experience with the company's products, processes, and customers. They may offer unique suggestions, identify areas for improvement, or propose entirely new products or services. Additionally, involving employees in the innovation process can increase their job satisfaction and motivation, leading to higher levels of productivity and retention. While customers, distributors, suppliers, and competitors can also provide valuable insights, they are considered external sources of new product ideas.

Internal Sources of New Product Ideas for a Company Include