Trademark dilution laws prohibit the use of "distinctive" or "famous" trademarks even without a showing of consumer confusion.

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Trademark dilution laws can prevent the use of distinctive or famous trademarks even if there is no evidence of consumer confusion. This is because dilution occurs when a trademark's distinctiveness or uniqueness is weakened, regardless of whether consumers are actually confused or not.

Trademark Dilution Laws Prohibit the Use of "Distinctive" or "Famous