The less-for-much-less positioning involves meeting consumers' requirements for ________.
A) moderate quality at a higher price
B) lower quality for a lower price
C) lower quality at a higher price
D) higher quality at a discounted rate
E) higher quality at the lowest possible price

Question

Quizplus · Accepted Answer

The less-for-much-less positioning is defined as offering lower quality products at a lower price point. This strategy is aimed at meeting the needs of consumers who are looking for budget-friendly options rather than premium quality products. Option B correctly describes this positioning approach, hence representing the best choice. The other options do not align with the less-for-much-less strategy. Option A describes a moderate quality at a higher price, which is not what the less-for-much-less positioning is about. Option C describes a higher price point, which is not in line with the low-cost positioning. Option D describes higher quality products at a discounted rate, which is not the same as lower quality products with reduced prices. Option E describes the lowest possible price, which may not be feasible for businesses to sustain while maintaining profitability.

The Less-For-Much-Less Positioning Involves Meeting Consumers' Requirements for ________