Rasco Corp.segments its foreign markets based on the income levels of a country's population.In this case,the firm segments its market based on ________.
A) political factors
B) legal factors
C) personality factors
D) economic factors
E) cultural factors

Question

Quizplus · Accepted Answer

The income levels of a country's population are a part of economic factors that can be used to segment a market. Political, legal, personality, and cultural factors are other ways to segment a market, but they are not mentioned in the scenario.