Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________.
A) demographic variables
B) geographic regions
C) multiple segmentation bases
D) behavioral variables
E) psychographic segmentation bases

Question

Quizplus · Accepted Answer

The company is using multiple segmentation bases to divide its markets, such as country (geographic), age (demographic), social class (psychographic), usage rate (behavioral), and benefits sought (also possibly psychographic).

Gold Class Electricals, a Consumer-Electronics Firm, Targets Market Segments Based