The general public's image of a company affects organizational buying behavior.

Question

Quizplus · Accepted Answer

The image or reputation of a company can influence the perception and trust of the general public, which in turn can impact the buying behavior of an organization. For example, if a company is known for producing low-quality products or has a negative reputation, it may deter organizations from doing business with them. On the other hand, a company with a positive image of being innovative or sustainable, may attract potential buyers to consider their products or services.

The General Public's Image of a Company Affects Organizational Buying