Which of the following marketing measures can best be translated into dollar returns?
A) brand loyalty
B) advertising impact
C) packaging effectiveness
D) market share
E) brand-building impact

Question

Quizplus · Accepted Answer

Market share can be directly tied to revenue and profits, as increasing market share usually leads to an increase in sales and profits. The other choices are important measures, but they are more difficult to quantify in terms of dollar returns.

Which of the Following Marketing Measures Can Best Be Translated