________ advertising is used heavily when introducing a new product category.
A) Reminder
B) Comparative
C) Personal
D) Informative
E) Persuasive

Question

Quizplus · Accepted Answer

Informative advertising is used to introduce a new product category and educate consumers about the features, benefits, and uses of the product. This type of advertising aims to generate awareness and provide information to potential customers to help them make informed purchase decisions. Reminder advertising is used to reinforce brand awareness and recall, while comparative advertising compares a company's product with that of its competitors. Personal advertising focuses on the personal characteristics or identity of the product or brand, and persuasive advertising aims to change or reinforce attitudes and beliefs about a product or brand.

________ Advertising Is Used Heavily When Introducing a New Product