Which of the following is most likely a difference between advertising and sales promotions?
A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news.
B) Advertising is an invitation to buy the product, while a sales promotion is an incentive to buy the product immediately.
C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose.
D) Advertising can trigger quick sales, while sales promotions cannot.
E) Advertising is not as effective in building long-term brand preferences as sales promotions are.

Question

Quizplus · Accepted Answer

Advertising aims to create awareness and interest in the product or service, while sales promotions aim to encourage immediate purchase. Sales promotions may include offers such as discounts, coupons, and free samples, whereas advertising may simply inform consumers about the product or service. Therefore, B is the best choice as it describes the main difference between the two forms of promotion.

Which of the Following Is Most Likely a Difference Between