Which of the following is an example of narrowcasting using advertisements?
A) running an ad for a new line of cars on cable TV
B) showing ads for diapers to would-be mothers in hospitals
C) handing out promotional leaflets for a new restaurant to passers-by
D) showing video game ads at a college football game
E) uploading movie ads on Web sites like YouTube

Question

Quizplus · Accepted Answer

Narrowcasting means targeting a specific audience. Showing ads for diapers to would-be mothers in hospitals is an example of narrowcasting because the audience is specific and targeted. The other options are not as specific in terms of audience targeting.

Which of the Following Is an Example of Narrowcasting Using