________ refers to a channel stretching from raw materials to components to final products that are carried to final buyers.
A) A supply chain
B) A marketing channel
C) A market segment
D) A demand chain
E) A marketing-mix channel

Question

Quizplus · Accepted Answer

The definition given in the question best describes a supply chain, which encompasses the entire process of getting products from raw materials to finished goods delivered to customers. A marketing channel focuses on the movement of products from producers to consumers, while a market segment refers to a group of customers with similar needs or characteristics. A demand chain is not a commonly used term in marketing, and a marketing-mix channel is not a recognized term.

________ Refers to a Channel Stretching from Raw Materials to Components