Greater consumer control means that companies must rely more on marketing by ________.
A) intrusion
B) attraction
C) competition
D) forceful persuasion
E) impersonal selling

Question

Quizplus · Accepted Answer

In a world where consumers have greater control, companies cannot rely on intrusive or forceful marketing tactics. Instead, they must focus on attracting consumers through effective marketing strategies that resonate with their needs and preferences. This may include tactics such as content marketing, influencer marketing, and personalized advertising that are designed to engage and connect with consumers on a more personal level. Competition is also a factor, but it is not the primary driver of marketing in a consumer-controlled world. Impersonal selling is also unlikely to be effective in this context, as consumers are looking for more personalized and relevant interactions with brands.

Greater Consumer Control Means That Companies Must Rely More on Marketing