In-depth personal interviews and focus groups are representative of what type of research?
A)Qualitative
B)Quantitative

Question

Quizplus · Accepted Answer

In-depth personal interviews and focus groups are qualitative methods of research that allow for the collection of detailed and subjective information about attitudes, opinions, and experiences. Qualitative research is exploratory in nature and seeks to understand phenomena in the context in which they occur. In contrast, quantitative research uses numerical data and statistical analysis to measure and describe phenomena in a standardized and objective manner. Therefore, the best choice is A) Qualitative.

In-Depth Personal Interviews and Focus Groups Are Representative of What