Multi-modal designs have the potential to increase data quality through ________.
A)increased response rate
B)lower cost per respondent
C)higher percentages of target audience selection

Question

Quizplus · Accepted Answer

Multi-modal designs allow respondents to choose the survey method that is most convenient for them, which can increase their likelihood of responding. This can improve response rates and, subsequently, data quality.

Multi-Modal Designs Have the Potential to Increase Data Quality Through